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Q   IN THE INSURANCE INDUSTRY,        Representatives must be well-equipped   Our department has integrated several            Clear Communication of Core Values:  Adaptability and Learning:     A decisive leader can navigate
                CUSTOMER SERVICE OFTEN            to answer questions accurately and   advanced technological solutions                    It starts with explicitly defining and   Leadership must remain adaptable and   complex situations, providing clear
                INVOLVES HANDLING COMPLEX         offer clear, concise information without   to meet and exceed customer                   communicating the core values to   open to learning from both successes   direction and swift resolutions that
                OR SENSITIVE SITUATIONS. HOW      causing additional stress to the client.   expectations efficiently.                     every leader within the organization.   and failures in customer interactions.   align with customer needs and
                DO YOU TRAIN YOUR TEAM TO         Regular updates and refreshers on                                                        This includes regular training sessions   This includes staying informed about   company policies.
                MANAGE DIFFICULT CUSTOMER         policy details and industry regulations   State-of-the-Art Telephone System              and workshops to ensure that these   industry trends and customer feedback
                INTERACTIONS EFFECTIVELY?         are necessary.                    (IP-Based):                                            values are understood and embraced,   to continually refine strategies and   Integrity:
                                                                                    We have implemented an IP-based                        particularly the importance of putting   practices in alignment with customer   In an industry where trust is
                Training a customer service team in   Stress Management Techniques:   telephone system that enhances call                                                                                      fundamental, maintaining high ethical
                the life insurance industry to handle   Since these interactions can also   quality and reliability. This system is        customers first.                  needs.                            standards is essential. Leaders must
                complex and sensitive situations   be emotionally taxing for the    pivotal for handling high volumes of                   Lead by Example:                  By embedding these practices      demonstrate integrity in all dealings,
                effectively is particularly crucial given   representatives, training in stress   calls with improved functionality and    Leadership must not only advocate for   into the fabric of the organization,   ensuring transparency and fairness in
                the emotionally charged nature of the   management is crucial. Learning   integration capabilities, ensuring that          these values but also embody them   leadership can effectively align with   customer interactions and operational
                interactions. Life insurance is a deeply   techniques to manage their own stress   our communication with customers is     in their daily actions and interactions.   the company's core values and ensure   practices.
                sensitive topic as it often involves   helps representatives remain calm and   seamless and effective.                     When leaders demonstrate          a strong, enduring customer-first
                discussions that arise during times   composed, thereby ensuring that they                                                 a commitment to a customer-first   mindset. This alignment not only   Resilience and Stress Management:
                of personal tragedy and significant   can be fully present and supportive of   Comprehensive CRM Solution:                 approach, it sets a powerful example   enhances customer satisfaction but   Leaders must exhibit resilience,
                changes in life. However, the team can   the customer.              Our CRM system includes robust                         for all employees to follow.      also builds a resilient and adaptable   managing stress effectively not only
                be adeptly prepared to manage these                                 features like ticketing and real-time                                                    corporate culture.                personally but also within their teams.
                challenging customer interactions with                              issue tracking with workflows. This                    Incorporate Values into Performance                                 This quality is particularly important
                compassion and efficiency:        Continuous Improvement through    integration allows for meticulous                      Metrics:                                                            in managing the high-pressure
                                                  Feedback:                                                                                Aligning incentives and performance   Q  WHAT LEADERSHIP QUALITIES DO
                                                  Implementing a system for feedback   management of customer interactions                                                   YOU CONSIDER ESSENTIAL WHEN       environments typical of customer care
                Empathy and Emotional Intelligence   after customer interactions can   and ensures that all issues are                     evaluations with how well leaders                                   centers in the life insurance sector.
                Training:                         help identify strengths and areas   addressed promptly and effectively,                  and their teams uphold core values   MANAGING A CUSTOMER CARE
                Recognizing the emotional weight   for improvement. Discussing how   enhancing customer satisfaction and                   and focus on customer satisfaction   DEPARTMENT IN A COMPLEX LIFE   These leadership qualities ensure that
                of the circumstances under which   sensitive situations were handled   service efficiency.                                 ensures accountability. Leaders are   INDUSTRY LIKE INSURANCE?      the challenges of the life insurance
                customers reach out is key. Empathy   and what could be done better next                                                   encouraged to prioritize customer   Managing a customer care department   industry are met with professionalism,
                training is vital for customer service   time supports ongoing learning and   Email and WhatsApp Integration:              needs and value-based decision-   in the complex life insurance industry   care, and effectiveness, driving
                representatives to understand and   excellence in customer service.   By integrating Email and WhatsApp                    making.                           demands leaders possess specific   customer satisfaction and team
                relate to the feelings of customers who                             communications into our telephone                                                        qualities that cater to the unique   cohesion.
                may be experiencing grief or distress.   Utilizing Technology Effectively:  system, we enable faster responses             Regular Feedback and Open         challenges and sensitivities of the
                Workshops focused on developing   CRM systems that provide quick    to customer inquiries. This integration                Communication Channels:           field.
                emotional intelligence can equip   access to customer histories and   helps in maintaining a continuous and                Encouraging open dialogue between
                staff with skills in active listening and   policy details can significantly aid   cohesive communication thread with      employees and leadership helps    Empathy:
                empathy, enabling them to handle   representatives in delivering efficient   customers, providing convenience              maintain alignment with the company’s   Leadership in life insurance requires
                conversations with sensitivity and   service. Training on these systems   and flexibility in how they choose to            values. Regular feedback sessions   a profound level of empathy.
                care.                             should include navigating sensitive   interact with us.                                  allow leaders to hear directly how their   Understanding the emotional weight
                                                  information tactfully and respecting                                                     actions are perceived and the impact   customers carry when they interact
                Role-Playing Sensitive Scenarios:  confidentiality. By focusing on these   Digital KYC:                                    they have on the team’s ability to serve   with insurance services, often during
                Using role-playing exercises that   training aspects, customer service   We have adopted Digital Know                      customers.                        times of personal distress or loss, is
                simulate sensitive interactions can   teams in the life insurance sector   Your Customer (KYC) technology to                                                 crucial. Empathy in leadership ensures
                prepare representatives for the range   can be better prepared to handle   streamline the customer verification            Customer-Centric Decision-Making:  that interactions are handled with the
                of emotions they might encounter.   interactions that often occur during   process. This digital approach reduces          Leaders should be trained and     necessary sensitivity and care.
                These scenarios can include       some of the most difficult times in  the time required for data verification,            encouraged to consistently consider
                dealing with the loss of a loved one,   a person’s life, thereby enhancing  increases accuracy, and enhances               the customer's perspective in their   Communication Skills:
                processing claims under distressing   the support they offer and maintaining   security, making the onboarding             decision-making processes. This   Effective communication is pivotal.
                circumstances, and discussing policy   the trust and loyalty of their clients.  process smoother and quicker               involves understanding customer   Leaders must articulate expectations,
                details with bereaved family members.                               for new customers.                                     needs and expectations and how the   feedback, and critical information
                This training helps staff practice                                                                                         company can best meet them.       clearly and effectively to both
                maintaining composure and providing   Q  WHAT ROLE DOES TECHNOLOGY   Q  HOW DO YOU ENSURE YOUR                             Recognition and Rewards:          customers and team members. This
                supportive responses.             PLAY IN IMPROVING CUSTOMER        LEADERSHIP ALIGNS WITH                                                                   ensures clarity in transactions and
                                                  SERVICE WITHIN THE INSURANCE      THE COMPANY'S CORE VALUES                              Recognizing and rewarding leaders   internal processes, enhancing overall
                Comprehensive Product and Policy   INDUSTRY, AND HOW HAVE           AND CUSTOMER FIRST MINDSET?                            who consistently demonstrate      service delivery.
                Training:                         YOU IMPLEMENTED TECH-             Ensuring that leadership aligns with                   commitment to the company's core
                Thorough knowledge of life insurance   DRIVEN SOLUTIONS IN YOUR     the company's core values and                          values and a customer-first mindset   Decisiveness:
                policies and terms is essential.   DEPARTMENT?                      a customer first mindset involves                      reinforces these behaviors. This   The ability to make informed and
                                                                                                                                           can motivate others to emulate
                                                  Incorporating state-of-the-art IT   a strategic approach that integrates                 these practices, fostering a culture   timely decisions is critical, especially
                                                                                                                                                                             when handling claims that significantly
                                                  initiatives is essential for enhancing   these principles into all aspects of            that celebrates customer-centric   affect customers' lives.
                                                  customer service in the insurance   management and decision-making                       leadership.
                                                  industry.                         processes.





         97   From Campus to Corporate Leadership  l  Aug/Sep 2025  l  www.bimt.lk                                                                                                      From Campus to Corporate Leadership  l  Aug/Sep 2025  l  www.bimt.lk  98
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