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EMPOWERMENT Caroline believes that we can all platforms like Facebook and and providing promotional support.
achieve our dreams and goals if we
are willing to go at them with all our
heart, no matter what challenges
THROUGH come our way. It's a message she
believes must be firmly instilled in
children from their youngest days.
Jataa is a brand dedicated to
BRAND empowering single women who
are in vulnerable communities.
Launched in June 2021.
The initiative stemmed from a
desire to eliminate the stigma
INITIATIVES associated with wearing head
scarves during chemotherapy-
induced hair loss.
What sets Jataa apart is its
inception with zero investment,
highlighting its commitment to
making a meaningful impact
Mrs. Caroline Anne without financial barriers. Our
brand purpose is to create
Jurie is the former a fashion statement that makes
wearing a headscarf in public not
Mrs. World 2020. only acceptable but also stylish.
By encouraging more people to
Caroline, was wear headscarves openly, we help
crowned Mrs. World dissolve the stigma surrounding
them. This simple act promotes
in December 2019 in unity, as society collectively
challenges preconceived notions
Las Vegas. In June and embraces diversity. When
people wear a Jataa, it becomes
2021, she launched more than just an accessory – it is
a symbol of strength, compassion,
her “Empowerment” and solidarity with those bravely
fighting cancer. Through this small
brands Initiatives gesture, society can demonstrate
its support, highlighting how
Jataa and Podi Kaday. fashion can transcend superficial
differences. As more individuals
In August 2022, she adopt this trend, it becomes
a powerful force for change,
launched her first breaking down barriers and
encouraging acceptance of all
business venture people, regardless of background
or circumstance. Ultimately, this
Confiance by Caroline movement will foster a deeper
J, which is now sense of unity and respect, with
everyone coming together to
re-branded as support one common cause
through meaningful fashion
Esoterique by statements.
Caroline J. On June 12th , 2021, we proudly
launched Jataa on social media
101 From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk
Instagram, and the response was
Additionally, we collaborate with
overwhelming. What made
skilled people for stitching, ensuring
high-quality products. Volunteers
this launch even more special was
the massive outpouring of support also play a vital role in supporting
from volunteers who came together
future projects, helping to drive
the brand's mission forward.
to bring this vision to life. Every
Through these partnerships, Jataa
model featured in our campaign
continues to grow, fostering a strong
was a volunteer, and even our
photographer generously offered sense of community and shared
their services. This was just the
purpose. Podi Kaday is a platform
beginning of what would become
dedicated to recommending and
promoting micro-level entrepreneurs
a movement fueled by community
who persistently strive every day
spirit.
As word spread, prominent clothing to sustain their livelihoods. These
individuals embody resilience and
determination, and Podi Kaday aims
store entrepreneurs embraced
the idea and recognized the core
to shed light on their efforts and
positivity of the Jataa brand. support their journey. Through
Podi Kaday, we celebrate
Their support was instrumental in
amplifying the visibility and impact the spirit of entrepreneurship at the
of the brand. Additionally, several grassroots level, recognizing
leading corporates volunteered the importance of these endeavors
to lend their endorsement, seeing
in keeping the home fires
the profound message of unity and burning. Our platform seeks to
amplify the voices and stories of
strength that Jataa represents.
The success of the brand launch these hardworking individuals,
showcasing their unique talents and
was not just about the product; it contributions to their communities.
was a collective effort from people Podi Kaday is a platform dedicated
who shared a belief in the power of
fashion to promote societal change. to supporting and promoting
micro-level entrepreneurs who
The Jataa movement quickly
became a symbol of community, tirelessly work every day to sustain
solidarity, and unity. It was, without
their livelihoods. These resilient
a doubt, one big team effort, with individuals often think outside
the box, developing innovative
each individual playing a vital role
in creating a brand that resonates business concepts that are
vital to their communities, yet
with positivity and inclusivity. We
received incredible encouragement they frequently lack the public
awareness and recognition they
from across the seas when
a Sri Lankan woman in Malawi, deserve. Podi Kaday aims to shed
inspired by our social media pages,
light on their efforts, celebrating
sent us material from Africa to the entrepreneurial spirit at the
support our cause. Additionally,
grassroots level. By amplifying
Sri Lankans living abroad have their voices and showcasing their
unique talents, we not only highlight
expressed their strong interest in
selling Jataa in their territories. their contributions but also play
This global support underscores the
a role in rebuilding economic
widespread appeal of our brand and stability in the nation. These small-
its message, further amplifying scale businesses are essential in
the unity and positivity Jataa strives
strengthening local economies and
to foster. driving sustainable growth, and our
platform is committed to bringing
Jataa is a partnership-driven brand their stories to the forefront.
that thrives on collaboration.
We rely on partnerships for sourcing
materials, securing outlet spaces,
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