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EMPOWERMENT Caroline believes that we can all platforms like Facebook and and providing promotional support.

achieve our dreams and goals if we
Instagram, and the response was
Additionally, we collaborate with
overwhelming. What made
skilled people for stitching, ensuring
are willing to go at them with all our
heart, no matter what challenges
high-quality products. Volunteers
this launch even more special was
THROUGH come our way. It's a message she the massive outpouring of support also play a vital role in supporting
from volunteers who came together
future projects, helping to drive
believes must be firmly instilled in
children from their youngest days.
the brand's mission forward.
to bring this vision to life. Every
Through these partnerships, Jataa
model featured in our campaign
continues to grow, fostering a strong
Jataa is a brand dedicated to
was a volunteer, and even our
BRAND empowering single women who photographer generously offered sense of community and shared
are in vulnerable communities.
their services. This was just the
purpose. Podi Kaday is a platform
beginning of what would become
dedicated to recommending and
Launched in June 2021.
The initiative stemmed from a
promoting micro-level entrepreneurs
a movement fueled by community
who persistently strive every day
spirit.
desire to eliminate the stigma
INITIATIVES associated with wearing head As word spread, prominent clothing to sustain their livelihoods. These
individuals embody resilience and
scarves during chemotherapy-
determination, and Podi Kaday aims
store entrepreneurs embraced
induced hair loss.
the idea and recognized the core
to shed light on their efforts and
What sets Jataa apart is its
inception with zero investment, positivity of the Jataa brand. support their journey. Through
Podi Kaday, we celebrate
Their support was instrumental in
highlighting its commitment to amplifying the visibility and impact the spirit of entrepreneurship at the
making a meaningful impact of the brand. Additionally, several grassroots level, recognizing
Mrs. Caroline Anne without financial barriers. Our leading corporates volunteered the importance of these endeavors
to lend their endorsement, seeing
in keeping the home fires
brand purpose is to create
Jurie is the former a fashion statement that makes the profound message of unity and burning. Our platform seeks to
amplify the voices and stories of
strength that Jataa represents.
wearing a headscarf in public not
Mrs. World 2020. only acceptable but also stylish. The success of the brand launch these hardworking individuals,
By encouraging more people to
showcasing their unique talents and
Caroline, was wear headscarves openly, we help was not just about the product; it contributions to their communities.
crowned Mrs. World dissolve the stigma surrounding was a collective effort from people Podi Kaday is a platform dedicated
who shared a belief in the power of
them. This simple act promotes
in December 2019 in unity, as society collectively fashion to promote societal change. to supporting and promoting
micro-level entrepreneurs who
The Jataa movement quickly
challenges preconceived notions
Las Vegas. In June and embraces diversity. When became a symbol of community, tirelessly work every day to sustain
people wear a Jataa, it becomes
solidarity, and unity. It was, without
their livelihoods. These resilient
2021, she launched more than just an accessory – it is a doubt, one big team effort, with individuals often think outside
the box, developing innovative
each individual playing a vital role
a symbol of strength, compassion,
her “Empowerment” and solidarity with those bravely in creating a brand that resonates business concepts that are
vital to their communities, yet
with positivity and inclusivity. We
fighting cancer. Through this small
brands Initiatives gesture, society can demonstrate received incredible encouragement they frequently lack the public
awareness and recognition they
its support, highlighting how
from across the seas when
Jataa and Podi Kaday. fashion can transcend superficial a Sri Lankan woman in Malawi, deserve. Podi Kaday aims to shed
inspired by our social media pages,
light on their efforts, celebrating
differences. As more individuals
In August 2022, she adopt this trend, it becomes sent us material from Africa to the entrepreneurial spirit at the
a powerful force for change,
support our cause. Additionally,
grassroots level. By amplifying
launched her first breaking down barriers and Sri Lankans living abroad have their voices and showcasing their
encouraging acceptance of all
unique talents, we not only highlight
expressed their strong interest in
business venture people, regardless of background selling Jataa in their territories. their contributions but also play
or circumstance. Ultimately, this
This global support underscores the
a role in rebuilding economic
Confiance by Caroline movement will foster a deeper widespread appeal of our brand and stability in the nation. These small-
J, which is now sense of unity and respect, with its message, further amplifying scale businesses are essential in
everyone coming together to
the unity and positivity Jataa strives
strengthening local economies and
re-branded as support one common cause to foster. driving sustainable growth, and our
through meaningful fashion
platform is committed to bringing
Esoterique by statements. Jataa is a partnership-driven brand their stories to the forefront.
that thrives on collaboration.
Caroline J. On June 12th , 2021, we proudly We rely on partnerships for sourcing
materials, securing outlet spaces,
launched Jataa on social media
101 From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk 102