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RENEWED Q THE DEMAND FOR Combining traditional advertising

with data-backed digital strategies
HIGH-END RESIDENTIAL,
allows us to target the right audience
COMMERCIAL, AND MIXED-
with precision. However, what truly
RESURGENCE USE DEVELOPMENTS IS SET TO makes an impact is storytelling:
SURGE IN THE COMING YEARS.
showcasing not just properties,
HOW COULD STRATEGIC MOVES
but the lifestyle, heritage, and value
MINIMIZE THE ECONOMIC
behind them. Industry expertise helps
FLUCTUATION AS THE INDUSTRY
refine this narrative understanding
CHALLENGES CONTINUE TO
buyer personas, local culture, and
STYMIE GROWTH FOR REAL
ESTATE BUSINESSES?
IN REALTY Navigating economic fluctuations international benchmarks. At Fairway
Properties, we integrate advertising
within a broader ecosystem of
requires resilience through
customer engagement, brand trust,
adaptability and foresight.
and experiential marketing to build
Strategic diversification is
a lasting connection that goes beyond
key investing in mixed-use
developments that can absorb the first impression.
market shocks by serving both
residential and commercial Q THE REAL ESTATE INDUSTRY
Q SRI LANKA’S LUXURY PROPERTY demands. At Fairway Properties, CONSISTS OF MULTIPLE AND
Capturing global attention as MARKET IS GAINING TRACTION. we emphasize data-driven DIVERSIFIED ROLES TO PLAY AS
the teardrop-shaped nation in WHAT ARE THE MOST SIGNIFICANT forecasting and prudent financial A LEADER. HOW DO LEADERS IN
the Indian Ocean, Sri Lanka, TRENDS SHAPING THE FUTURE planning, ensuring our projects REAL ESTATE STAND OUT?
OF REAL ESTATE IN SRI LANKA
is certainly rich with natural TOGETHER WITH THE RISE OF remain viable through varied Leadership in real estate demands
economic cycles. Strengthening
beauty and cultural richness. THE LUXURY REAL ESTATE partnerships both public and more than operational oversight it
requires vision, resilience, and integrity.
The resurgence is fuelling CONSTRUCTIONS? private is equally vital, enabling In a market as dynamic as Sri Lanka’s,
growth across key sectors, shared investment and reduced leaders must balance innovation with
individual exposure. Moreover,
broadening economic Sri Lanka's luxury property market enhancing transparency and pragmatism. What sets standout
leaders apart is their ability to see
is evolving in tandem with global
revitalization as a best place to shifts and local aspirations. One of investor confidence through opportunities amidst challenges,
invest in Sri Lanka’s real estate. the most significant trends is governance and compliance foster meaningful relationships across
standards can cushion the sector
the growing appetite for integrated during economic uncertainties, stakeholders, and guide teams through
challenging market landscapes.
living spaces that seamlessly combine
Stemming from pandemic-driven luxury, convenience, sustainability, making real estate not just At Fairway Properties, we believe in
market shifts, with steepest and lifestyle. We are witnessing a luxury, but a reliable asset class. leadership that is grounded in ethics,
record-high inflation, the real a demand for developments that empowered by knowledge, and driven
estate industry is signaling prioritize wellness amenities, Q USING EYE-CATCHING REAL by purpose. A true leader shapes not
smart home integrations, and
only successful developments, but
a strong recovery. environmentally-conscious designs. ESTATE SIGNAGE CERTAINLY also contributes to the urban fabric
Additionally, Colombo’s emergence CAN BOOST VISIBILITY TO DRAW and long-term societal progress.
ATTENTION TO PROPERTIES.
Many analysts are expressing as a regional hub is attracting both HOW SHOULD ADVERTISING BE
expatriate Sri Lankans and foreign
cautious optimism with investors, who view the city’s high-end COMBINED WITH STRATEGIES AND
an overall confidence which residential properties as both lifestyle INDUSTRY EXPERTISE, TO CREATE
A STRONG CONNECTION TO
begins to improve in both assets and investment opportunities. MAXIMIZE FOR SUCCESS IN
As infrastructure continues to improve
the commercial and residential and the tourism sector rebounds, A COMPETITIVE MARKET?
markets as we discussed about luxury real estate is becoming In today’s competitive real estate
the envisioning positivity a symbol of upward mobility and landscape, advertising must go
beyond visibility it needs to resonate.
long-term security.
of the industry with
Mrs. Rajitha Jayasuriya,
Chief Growth Officer – Property
Sector, Fairway Holdings.

99 From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk From Campus to Corporate Leadership l Aug/Sep 2025 l www.bimt.lk 100