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I hate to admit that it’s true. Marketing can be very deceiving. Advertisements can influence
people and make them believe a certain thing. However, though I believe that marketing can
sell even the worst product there is, this foolish impulse of the buyers will not continue because
after using the product, they will eventually discover how bad it is. They will learn from the ex-
perience, so they will get the better product the next time around. Therefore, good marketing
can only lure the buyers into getting a good product once. Its success is only short-lived.

1. You are a receptionist at a product launching show. You are in front of a
crowd of curious buyers. Someone asked you to compare and contrast your
old laptop model with the new one based on the following points.
a. features
b. price

Sample answer:
Thanks for stopping by at our booth to learn more about PTM 110 and PTM 1004. Both items
are very good, but you may choose one according to your particular needs. For example, the
features of PTM 110 are more adapted to the needs of students. The applications we have
installed in this item are the ones that students often use. The trendy casing is also something
that attracts young students. The size of PTM 110 also suits the small size of back packs and
body bags of most students. Most of all, the price is very affordable. Students who save their
allowance can easily buy the PTM 110. On the other hand, the PTM 1004 is for the business
people. The applications are also suited for business. We have two special applications here
that are not found in the PTM 110. These applications are about finances and business trend
plotting. We also have a bigger memory space for the PTM 1004. It’s also slightly bigger than
PTM 110, but it can fit in the standard attaché case and business leather bags. Our casing for
PTM 1004 also features a more somber and formal style and color, a design that fits young yup-
pies and mature professionals. So there you have it. I hope that I have enlightened you about
the similarities and differences between our old and new unit. Please get one now.

2. You are reporting at a board meeting. You are presenting suggestions on
how to make your new laptop item stand out from the ones in the market.
Use the given suggestions below and add at least two more.
a. Giving of freebies upon purchase
b. Catchy media advertisement

Sample answer:
As you well know, more and more laptops are being introduced to the market every month.
We are continually improving our items, but this is not enough. We also should have the right
marketing strategy to ensure that the public knows about how good our products are. We
also have to top the strategies that our competitors are currently using. Our research team has
taken care of that and the following suggestions came from them. We can attract buyers by
offering freebies upon purchase of our products. Our freebies should be something related to
our items. For example, we can give a laptop bag or a laptop cleaning kit. The kind of freebie
should be commensurate to the price of the item that buyer is getting. I think we should also
start investing on good advertisement. If we make good investment on it, I’m sure that it will
rake in great profits. We can get a celebrity to endorse our product or hire a very good director
and advertising company to help us on this. Also, we have to set up stalls in malls and fairs.
People usually frequent these places, so we have to be visible not only in different media, but
also in different venues. After implementing these strategies, then we expect profits to rise for
at least 40%.

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