Page 13 - Business-9

Why?

Sample answer:
Almost everything! The specifications are constantly improved to suit the changing demands
of the market and to keep up with the latest in technology. The specifications change every
now and then, even the appearance has to be in synch with the times. We have a knowledge-
able production and creative staff that takes care of these concerns.

1. What is your company doing to make sure that the developments in your
products reach the market as soon as possible?

Sample answer:
Of course, the item must be publicized on the Internet through a website or through ads in
popular related websites. Also, advertisements in different media will be a great help. Big bill-
boards and ads on television and magazines surely make the market aware of the product. A
showroom that clients can freely visit should also be put-up. These showrooms should have
friendly and knowledgeable staff who can attend to all the clients’ questions.

2. How important is product updating in improving sales? Enumerate the ways
through which this factor affects sales.

Sample answer:
Competition keeps us on our toes all the time. In addition, our product is technology-based
and it demands that we constantly undergo studies for improvement if we want to keep up
with the technology race. If we don’t present a better and improved product in cycles, we will
have obsolete items that nobody will want to purchase. We always have to be ahead of our
clients. We have to anticipate their needs.

13