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People



         Kishor, a computer programmer and                                         manufactured from solid
         later co-founder of Smiling Star Ad-                                      waste. Moreover, iLEAD
         visory Pvt. Ltd, we created a website                                     was recognised as the
         and began conducting seminars in                                          second most eco-friendly
         schools to spread awareness about                                         building in the country by
         Buddy4Study.com,” recalls Burnwal.                                        the Housing and Urban
           Until 2016, Burnwal and Raj                                             Development Corporation
         Kishor self-funded the venture with                                       Limited (HUDCO).
         an initial capital investment of Rs.60                                      In 2010, the PS Group
         lakh. In 2015, the company got a big                                      promoted iLEAD to pro-
         break with the Paris-based L’Oreal                                        vide world-class business
         Foundation commissioning Bud-                                             management and science
         dy4Study.com to manage its entire                                         education at affordable
         scholarships programme. Currently,                                        cost. “Our objective was
         the company manages the scholar-  Chopra (centre): new-age study programmes  to build an affordable
         ship programmes of 150 organisa-                                          B-school in Kolkata as a
         tions charging them 5-15 percent of   PS Group — established with a capi-  model education institution,” says
         the scholarship amount.          tal outlay of Rs.50 crore and built   Chopra.
         Future plans. For fiscal 2024-25,   over a 175,000 sq ft campus.   Direct talk. “The job market is im-
         Burnwal has set a target of facilitat-  iLEAD has an aggregate enrol-  proving in West Bengal, especially
         ing scholarships valued at Rs.180   ment of 2,029 students and 64   in advanced industries. But there
         crore for 60,000 school and col-  faculty, and offers 23 affordable new   is a dearth of professionals in these
         lege students. Simultaneously, he   age undergrad and three postgrad   sectors of the economy. Our students
         is determined to expand the mis-  study programmes in business man-  have an edge in these sectors because
         sion of Buddy4Study.com to enable   agement, science and humanities   of their robust and holistic training
         school-leavers to access education   (annual tuition fee: Rs.100,000).   provided by iLEAD,” says Chopra.
         loans. “Buddy4Study has devised   Newspeg. With the National Educa-  This assertion is supported by the
         the concept of a revolving fund,   tion Policy (NEP) 2020 strongly   institute’s placements record. Every
         established by donors including our   advocating experiential learning,   year 75 percent of graduates are
         alumni. This fund will guarantee the   Chopra was inspired to build futur-  successfully recruited by blue-chip
         loans of students from EWS (eco-  istic youth hostels to enable students   corporations such as PwC, TCS, Air-
         nomically weaker section) families.   to learn through affordable domestic   tel, Eskay Movies, Adani, Reliance,
         Our ultimate objective is to ensure   tourism.                    Stanford Seed, ITC, Zolo Stays, Brit-
         that all students are able to access   “Youth hostels built by the Central   ish Telecom and Everest Industries.
         education of their choice by way of   and state governments are neither   Future plans. In January, iLEAD
         scholarships and affordably priced   well-designed nor well-maintained.   introduced The Stanford Seed
         loans. To reach the goal of a $30 tril-  Looking at this demand-supply gap,   Transformation Program (SSTP) to
         lion economy by the centenary year   we have decided to invest Rs.12   strengthen its business model, and
         of India’s freedom, we urgently need   crore to construct youth hostels of   has set its sights on transforming
         to improve the quality of our human   high quality. Two such hostels, one   into a fully-fledged university with
         capital,” says this intelligent inno-  at Murshidabad, once the capital of   an aggregate enrolment of 5,000
         vator who combines business with   Bengal during Mughal rule, and the   students by 2026. “Under SSTP, we
         philanthropy.                    second one in the Sundarbans — the   will introduce business transforma-
                          Autar Nehru (Delhi)  world’s largest mangrove forest —   tion workshops and modules for top
                                          are under construction and will be   management to mid-level executives
         iLEAD pioneer                    completed in 2025,” says Chopra.  working in HR, accounts and other
                                                                           departments of iLEAD to prepare
                                          History. A chemistry graduate of St.
                                          Xavier’s College, Kolkata, Chopra   them for the transformation. This
               o-founder of the Kolkata-  began his career assembling televi-  state has hitherto been a laggard in
               based PS Group of Companies   sion sets and manufacturing plastic   industry development. We intend to
         Cwith interests in real estate,   goods. In the millennium year, he   play a major role in Bengal’s restora-
         PRADIP CHOPRA is also chairman of   was awarded the prestigious Plas-  tion to its former glory of the 18th
         the Institute of Leadership Entrepre-  ticon 2000 award of Plast Indian   and 19th centuries,” says Chopra.
         neurship & Development (iLEAD,   Foundation for developing Eco-wud,   God speed!
         estb.2010) — a CSR initiative of the   an eco-friendly wood substitute     Baishali Mukherjee (Kolkata)

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