Page 25 - CROSS CULTURE

B. Cross Cultural Interaction

Cross-cultural communication occurs when humans with their
cultures relate to other humans who come from different cultures,

interact, and even influence each other. Cross-cultural is a term that is

often used to describe a situation when a culture is faced with another

culture and both influence each other and have both positive and
negative impacts, as happens in every tourist activity, where tourists

are ensured to interact and have a positive and negative impact on the

local community.

There are cultural differences because culture is dynamic and

always evolving so that various approaches are needed to understand

culture, including by assimilation, integration, and cross-cultural
understanding. Cross-cultural understanding creates the ability to

determine what is appropriate and what is acceptable to other cultures.

Cross-cultural understanding allows humans to communicate well,

and, in the end, cross-cultural understanding can strengthen human

bonds with other humans and provide uniqueness to humans and
society. By sharing experiences and knowledge, understanding, and

complementing each other through cross-cultural will create peace and

harmonization of life.

In recent years social scientists and entrepreneurs have talked
about the need for cross-cultural intelligence among the younger

generation, especially those who are interested in pursuing careers

internationally. The ability of someone who is fast in adapting to

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