Page 26 - CROSS CULTURE

cultural differences with him is one of the important factors in the

process of hiring employees in international companies.(Eliawati &

Utama, 2018)

According to Lingtech, cross culture understanding is

concerned with understanding people from different cultural

backgrounds in order to be able to do business with them, work with

them, or possibly move to and function in their countries.

Cross Cultural Understanding means understanding the
culture of the target people so that we can reconstruct our attitudes and

world views; consequently, we become more tolerate and more

generous toward strange ways that may be shown by the target

language people.(Hartiningsih, 2017)

Cross-cultural understanding is very important because it
becomes a link for cultural differences to achieve the same

understanding. Cultural understanding is a major factor in

negotiations between two cultures (Leung et al, 2005). Another

important thing related to the importance of cross-cultural

understanding is the ability of someone who has a cross cultural
understanding of survival to be important.(Erez, 2005)

According to Bennet, Bennet & Allen (Bennett et al., 2003),

states that cross-cultural understanding is the ability to move from an

ethnocentric attitude to one that respects other cultures, eventually

leading to the ability to behave appropriately in a culture or cultures
different. Cross-cultural understanding is basically like having a dual

role. Corbett (Corbett, 2003) stated that the understanding of cultural

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