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to work" (e.g., the United States), while in others, people "work to

                     live"  (e.g.,  Australia,  and  France).  Culture  also  determines

                     attitudes  towards  leisure,  travel  habits,  travel  frequency  and

                     season, preferred accommodation, sources of information used,
                     spending patterns, length of stay, and destination selection. For

                     example, tourists from the United States and Europe prefer to

                     travel alone, while tourists from Asia prefer to travel in groups.

                 14. Time.  Culture  determines  the  attitude  towards  time.  In  some
                     cultures people pay great attention to punctuality (for example,

                     German). While in other cultures, people don't care about time,

                     they organize their lives based on the rising and setting of the sun,

                     based  on  winter,  spring,  summer,  or  autumn.  For  example,

                     Indians or Latin Americans, accept and excuse if others are late
                     for  appointments  or  do  not  follow  a  predetermined  time

                     schedule.

                 15. Cognitive  knowledge.  Culture  is  a  system  of  cognitive

                     knowledge, classifications, and categories that exist in the human

                     mind  and  are  shaped  by  the  human  brain.  Culture  is  often
                     described  as  the  collective  programming  of  the  mind,  which

                     distinguishes  members  of  one  group  from  another  (Hofstede,

                     1991). For example, the rules for human behavior are determined

                     by culturally patterned thoughts.

                 16. Mental  processes  and  learning.  Culture  is  about  how  people
                     organize and process information, how they learn and adapt to

                     their surroundings, and how they suffer from not learning certain

                     information or not adapting to new circumstances. For example,


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