Page 24 - CROSS CULTURE
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and  emotions  (e.g.,  joy,  sadness).  Symbols  help  people

                     communicate,  develop  attitudes  toward  life  and  others,  and

                     understand  socially  accepted  behavior.  Symbols  make  culture

                     possible and readable. Although meaning cannot be  Observed
                     and measured, but meaning can help to understand the behavior

                     of others. For example, in some cultures patting a child's head is

                     unacceptable  because  the  head  is  considered  the  center  of

                     intellectual power (e.g., Malaysia), while in other cultures patting
                     the  head  is  acceptable.  In  Poland,  patting  a  child's  head  is

                     considered a caring gesture and a protective gesture.

                 19. Perception.  Culture  is  a  way  of  perceiving  the  environment.

                     Culture is "a set of perceptions of oneself and of their world..."

                     (Urriola,  1989).  The  similarity  in  perception  indicates  cultural
                     similarity,  sharing  and  understanding  of  meaning  (Samovar,

                     Porter, & Jain, 1981).

                 20. Differences  and  similarities  among  human  beings.  Culture  is

                     about  human  differences  and  similarities.  Culture  is  often

                     interpreted as the difference between groups of people who do
                     things  differently  and  perceive  the  world  differently.  These

                     differences  indicate  the  existence  of  different  cultures.  It  is

                     important to understand how cultural differences affect human

                     perception of the world.










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