Page 75 - Bussiness English
P. 75

may  be  sufficient  if a  one-time  payment  is  required;  otherwise,  a  “Fee

                         Schedule” list might be more appropriate.
                        Benefits

                         This is your final sell—don’t be afraid to detail for your prospective client

                         all they have to gain by choosing you to complete the project.
                         Impress upon your clients why you are the best choice, and all the ways

                         in which their business will benefit from choosing you and your business
                         as their solution.



                             Adapted from  : https://articles.bplans.com/whats-the-best-business-proposal-format/



                    3       Writing the Title of Business Proposal




                  1. How to Write Proposal Titles That Win Deals

                      Do the titles of your proposals look like this?

                         “Marketing Project for Company X”

                         “New Website Development Proposal for Company Y”
                         If  you’re  like  most  people  your  proposal  titles  probably  look  like  the

                         above  examples;  this means  you’re  missing  out  on  a  valuable

                         opportunity to stand out from your competition.



                         Let’s talk about why these are bad ways to title a proposal.

                         “Marketing Proposal for Company X”


                      The problem with the above title is that it’s too general. It’s boring.
                      It’s the type of title that no one really reads; you glance at it (maybe) and

                      move  on.  Also,  you  want  to  avoid  using  the  word  “proposal”  in  the  title;

                      your client already knows it’s a proposal.


                     “New Website Development Proposal for Company Y”







                                                                                                            71
   70   71   72   73   74   75   76   77   78   79   80