Page 76 - Bussiness English

This next one is similar to the first except that it’s a tiny bit more specific.

But again, it’s too general.
A service description followed by a company name is not going to entice

your customer to keep reading.

2. So What Does a Good Title Look Like?

Good titles are short yet specific enough to include the result the companies
want, in words anyone can understand.

Short means that it’s best to keep titles under 10 words.

Examples of good titles:

“Increasing Leads Through Social Media Campaigns”
“Cutting Advertising Costs with Improved Natural Search Rankings”

Note the verbs used in the above titles. You’re
talking about taking them from their bad

situation to a good one. Make sure to include a

verb that focuses on the change they seek.
Keep things simple and only use terms the client

knows and will understand.

Adapted from : https://www.bidsketch.com/blog/web-
design-proposals/write-proposal-titles-that-win-deals/

A. Change these boring business proposal titles into the more
interesting ones.
Example:
Boring : Computer Maintenance for Company X

Better : Effective and Efficient Computer Repairs and Maintenance

72