Page 79 - Bussiness English
P. 79

A. Below  are  several  descriptions  and  phrases  related  to  business
                      proposal’s overview. Match  the  descriptions  on  the  left  to  the
                      correct kinds of phrases on the right.


                             Descriptions                               Phrases

                      1.     A  phrase  which  means  that  you A. These               are      our      main
                             have      spent     a     long      time      background         reasons        of

                             examining/looking  into  a  problem           offering our service …

                             or situation
                      2.     A  phrase  used  to  introduce why B. As  you  are  aware  that  your

                             you think the proposal is essential           company …
                             and  needs  to  happen  which  is

                             written at the end

                      3.     A  phrase  used  to tell  the  target C. We  really  believe  that  our
                             company  something  they  already             company …

                             know  and starts  the  paragraph

                             where  you  introduce  the  problem
                             your proposal will solve

                      4.     A phrase which is used to introduce D. As a result, sales conversions

                             the  part  of  the  email  where  you         have been more than doubled
                             talk  about  the  details  of  the            …

                             proposal

                      5.     A  phrase  in  the  first  paragraph E. After conducting an extensive
                             which  tells  the  person  receiving  it      investigation …

                             what the purpose of the rest of the

                             email is
                      6.     You  ask  for  the  opinion  of  the F. We            do    understand       that

                             person     you    are    sending     the      financial  cost  is  really  a
                             proposal to                                   concern …

                      7.     Evidence that the proposal you are G. Otherwise,              your     company

                             making has been shown to work                 would  likely  face  another
                                                                           problem …

                      8.     A  phrase  used  to  introduce  two H. I  would  appreciate  to  hear

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