Page 78 - Bussiness English

2. Proposed Solution
The main objective of submitting a business proposal is to offer a
solution to a problem faced by a prospective client. This part should be
as detailed as possible, and able to address each and every need you
have discovered.

Here’s an example:
The solution that is recommended for Puffin Media Inc. is to
deploy their company on all of the major social media channels;
however, there is a major difference in creating social media
platforms versus creating a brand you can promote on those
platforms.
A marketing campaign must be created utilizing these media
channels and creating immediate engagement with your
audience. In order for this to be successful, you know how to
make sales. Initially, acquire some fans, followers, subscribers,
and connections and invite them to join you in particular
discussion or attend a specific event.
The purpose of this is not only to promote Puffin Media Inc, but
also to solicit feedback from the target audience.
Adapted from : https://www.bidsketch.com/blog/articles/how-to-write-a-business-
proposal/
3. Pricing Information
This is the section where specifics are key. Create a pricing table that
clearly identifies each product or service, and pair it with the most
accurate pricing information you can provide—you don’t want to
overestimate the cost and scare your potential client off with an estimate
that’s too high, but you also don’t want to underestimate the cost and
set your client up for unexpected pricing issues down the line.
Responsive pricing tables let potential clients check off services that they
think they need, and calculate the total cost for them, so that neither of
you have to worry about errors when number is complicated.

Here’s an example:

Jump Social Media Marketing (JSMM) operates on a monthly billing
cycle. Here’s an estimate of our pricing and services for John’s Real
Estate for your review:

Service Price Amount Subtotal
Content creation, $1.500.00 1 $1.500.00
posting
Monitoring, engagement $2.000.00 1 $2.000.00
Reporting, analytics $2.000.00 1 $2.000.00
Subtotal $5.500.00
Tax (7.5%) $412.50
Total $5.912.50

74 Adapted from : https://blog.pandadoc.com/how-to-write-a-proposal/