Page 77 - Bussiness English

1. Boring : Bill-Auditing Proposal for Company Y

Better : _______________________________________________
2. Boring : New Packing and Unpacking Service for Company Z

Better : _______________________________________________

3. Boring : Internet and Networking Service for Company A
Better : _______________________________________________

4. Boring : Garden Design Proposal for Company B
Better : _______________________________________________

5. Boring : Medical Service for Company C

Better : _______________________________________________

4 Writing problem statement, proposed solution and pricing information of

a business proposal

The secret behind writing a winning business proposal and one that will
just be set aside is the presence of what I call the 3 Ps: problem statement,
proposed solution, and pricing information.

1. Problem Statement
That first step to getting more clients is to convince them that you
understand their needs better than anyone else. That’s where the
problem statement comes in.

Here’s an example of a well-written problem statement of a
business proposal:

With the presence of social media in today’s advancing world, Puffin
Media Inc. hesitated to make the leap from traditional marketing to
social media marketing.

Their marketing tactics seem to be losing effectiveness and the
company feels as if they are missing out on a large segment of their
market. In addition, their competition has begun acquiring the
majority of the business in the market and have brought Puffin
Media’s growing revenues to a halt.

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