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Example: “Moreover, the analysis reveals a significant correlation between customer
satisfaction and repeat purchases. Additionally, it highlights the importance of enhancing
customer service initiatives.”
3. Contrast Linkers:
• However, nevertheless, on the other hand, etc.
• Despite this, in contrast, conversely, etc.
• While, whereas, although, etc.
Example: “However, despite the challenges posed by the competitive market landscape, the
company managed to achieve record-breaking sales figures.”
4. Cause and Effect Connectors:
• Therefore, thus, hence, consequently, etc.
• As a result, consequently, accordingly, etc.
• Because, since, due to, etc.
Example: “Due to the successful implementation of cost-saving measures, the company
witnessed a significant improvement in profit margins.”

Exercise: Linkers and Connectors

Read each unfinished sentence carefully. Choose the appropriate linker or connector from the
1 provided list to complete the sentence in a way that maintains coherence and logical flow. Write

your chosen answer in the space provided.

1. The market analysis indicates a growing demand for eco-friendly products; ________, our
company should consider expanding its product line to include sustainable alternatives.

2. The financial report highlights a decrease in operating costs; ________, profitability has improved
significantly.

3. The customer satisfaction survey reveals high ratings for product quality; ________, efforts to
enhance customer service should be prioritized.

4. Despite facing stiff competition in the market, our company has managed to maintain a strong
market position; ________, strategic marketing initiatives are necessary to sustain growth.

5. The quarterly sales report shows a decline in revenue for the current quarter; ________, steps
must be taken to identify the underlying causes.

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English for Executive Administrative Assistant