Page 128 - EAA 2nd ed-WithCoverVerso

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2. Business Report 2

Original Text:

The competitive analysis identifies key strengths and weaknesses of major competitors in the industry.
While some rivals excel in product innovation and marketing strategies, others lag behind in customer
service and brand reputation. Specifically, the analysis reveals that Company A has a strong presence in
digital marketing and innovative product development, giving it a significant edge in attracting tech-savvy
customers. However, it struggles with customer service issues, leading to lower customer retention rates.
Company B, on the other hand, is known for its excellent customer service and strong brand loyalty but
lacks innovation in its product offerings. Additionally, several smaller competitors show promise with
niche products but face challenges in scaling their operations and brand recognition. By leveraging our
competitive advantages and addressing areas of weakness, our company aims to differentiate itself and
capture a larger share of the market. To achieve this, we plan to enhance our product innovation and
marketing strategies while simultaneously improving customer service and building a stronger brand
reputation. Furthermore, we will explore strategic partnerships to expand our market reach and bolster
our competitive position.

Summary:

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79 | P a g e
English for Executive Administrative Assistant