Page 176 - 2019\20 KZN Top Business Portfolio - EBOOK

SUPERTECH GROUP

Shabir A Tayob
www.supertechgroup.co.za

A PROUD REPUTATION FOR SUCCESS with Supertech Pinetown opening for business in
2016, while Shelly Beach and Pietermaritzburg were
The award-winning BMW Supertech Group consists of successfully acquired in 2017. In 2019, for the first time
six dealerships, Supertech Durban, Supertech Pinetown out of KwaZulu-Natal, Supertech East London opened
(including Motorrad), Supertech Pietermaritzburg, for premium business.
Supertech Shelly Beach Supertech Newcastle and Customer Service
Supertech East London in the Eastern Cape.
Supertech dealerships are vastly different to other
The Group is the largest BMW Dealership group in dealerships. Salesmen do not approach customers
KwaZulu-Natal. as they enter, they are instead greeted by warm
Headed by Shabir Tayob and his son Mohammed hostesses and then the BMW Genius.
Ubaid Tayob, Supertech is an established family These tech savvy geniuses provide prospective
run, privately owned business. Founded in 1983, the buyers a host of information and product knowledge,
dealership has built up a proud reputation for success a no-pressure explanation on the features of each
and has consistently exceeded its targets in all areas BMW. Customers relax in executive lounges, sip on
of operation. The after-sales service and customer gourmet coffees and customise their own BMW on a
satisfaction reliably boasting top placements in big screen. Ongoing communication is a key feature
national scores as well as achieving national aftersales of customer relationship management. From the
excellence awards in all departments. moment a customer contacts the dealership, to the
Today, Supertech boasts a state-of-the art dealership delivery of the vehicle, through to after sales service
in Durban, which has been regarded as a benchmark the customer is kept informed of all processes and
for BMW dealerships in the country. In addition, options available. This ensures that all customer needs
the Group has opened the doors of its brand new are known and requirements met, as well as ensures
Supertech Pinetown dealership in December 2018. that any challenges may be handled timeously.
The new dealership is situated off the M13, between Departments
Pinetown and Kloof, bringing about the latest in Supertech Durban is the head office of the Group
technology, innovation and design. and has fully functional IT, media, marketing and
The Supertech Durban dealership was newly opened human resource departments. Every dealership has
in January 2013, and is situated on the corner of various departments, catering to customer needs.
Solomon Mahlangu Drive and Bellair Road. The These include new and approved used vehicle sales,
dealership has been built to BMW global standards to finance and insurance, service, parts and accessories,
reflect performance, innovation and luxury, which are an approved panel shop (in Durban, Pietermaritzburg
values associated with the BMW premium brand. The and Newcastle) and administration. The state-of-the-
facility consists of a modern showroom with double art service departments at all dealerships will provide
volume glass display frontage, a specialist workshop, a service booking within 48 hours and provides a
guaranteed original parts department and ample 24-hour tow-in service for break-downs.
secure customer parking. Awards
With a keen eye on expansion, a major goal of the The Supertech Group, once again has excelled as a
Supertech Group is to be the number one premium leading BMW Group nationally, taking a total of six
dealer group in the country, in the space of three years first place awards at the BMW SA national Dealer of
(2015-2018), the group grew from one dealership to the Year Awards, held in Johannesburg in April 2019.
six. Supertech Newcastle opened its doors in 2015, Supertech Group Managing Director Ubaid Tayob

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