Page 181 - 2019\20 KZN Top Business Portfolio - EBOOK

technology has been installed that allows Sherwin the embroidery machines are already sold before
to keep his eye on the daily operations. He is justly they are landed. This division is headed by Shawn
proud of the world class facility, which he says, will Ramlall who often visits the manufacturers to look
take the business to the next level. The Ramsi Group at innovative products and undergo training in the
is always focused on servicing its distributors’ network machines’ operation. The Ramsi Group has first-hand
effectively, on the lookout for innovative products and knowledge of all machines in its workshops and can
realising trading opportunities. advise clients on the operation techniques.
The new showroom will cater mainly for the extensive Eco - Friendly Drive
distribution network of 664 dealers (and growing), that Energy consumption and green technologies
has been established country wide. The Ramsi Group continue to be a driving force in many manufacturers’
even supplies its competitors. This network includes
distributors in Namibia, Zambia, Zimbabwe, Mauritius, workshops. As such the company is now focusing on
Lesotho, Eswatini (Swaziland) and Botswana. Ongoing convincing customers who have industrial sewing
consignments of sewing machines, which are available machines to change from clutch motors to the eco-
in supermarkets, are also sent to Mauritius, which said friendly range of sewing machine motors. The Ramsi
Sherwin Ramlall is a fantastic achievement for the Group has also recently introduced a range of LED
Durban brand. bulbs, which are energy efficient. These innovations
could save up to 70% in electricity, which has huge cost
Ram and Lalita Ramlall still have daily involvement saving implications for clothing, linen and towelling
in the business and manage the branch at 28 Queen manufacturers.
City Centre, 54 Denis Hurley Street, Durban. This
store forms the heart of the business and quality Community
customer service to its loyal clients is intrinsic to the The company works closely with large international,
brand’s success. local corporate and government organisations
Ricoma Embroidery Machines to provide sewing machines for rural community
development. These relationships emphasize the
The Ramsi Group has a special focus on supplying Ramsi Group’s commitment to social upliftment.
the home industry niche market and the addition
of embroidery machines is of value to this market Achievements
allowing for diversification. The Ramsi Group was a finalist in the Standard Bank
The Ramsi Group is one of only two distributors KZN Top Business awards in the trade category in 2014
of Ricoma industrial embroidery machines for and 2018. The Saito brand has previously been voted in
the southern African region. These machines are the Top 10 brands in the KZN Top Business Awards in
manufactured utilising the highest quality parts and 2012 and 2013 respectively.
electronics, as well as a very stringent quality control The Ramsi Group looks forward to celebrating
process. The cost of these sewing machine ranges its 40th anniversary of successful operation in
from R120 000 to about R550 000. The machines are 2020. The Ramlall family is confident of the future
meant for mass production, which are of much value and intends to continue to keep up to date with
to small and large clothing and embroidery businesses. technology and innovation to ensure that the
The Ricoma brand has proved so popular that company maintains its upward momentum for many
The Ramsi Group cannot keep up with demand as years ahead.

Nature of Business: Sewing machine distributors KEY PERSONNEL
Services / Products: Sewing machines, spare parts & CEO: Sherwin Ramlall
allied goods, household oil Operations Director: G. Ram Ramlall
Date Established: 1980 Technical Director: Shawn Ramlall
Customer Base: Southern African Dealer Network CONTACT DETAILS
No. of Employees: 15 Head Office
Auditors / Accountants: CPG Chartered Accountants SA Physical Address: 31 Florence Nzama Street, Durban,
Bankers: FNB and Standard bank 4001
Memberships: Durban Chamber of Commerce Tel: +27 (0)31 306 6195/6/8 Fax: +27 (0)31 305 2788
B-BBEE Status: Level 1 Contributor E-mail: Sherwin@saito.co.za
Website: www.saito.co.za
MISSION
To meet the needs and exceed the expectations of the Branch
domestic and industrial sewing machine market by Physical Address: 28 Queen City Centre, 54 Denis
offering efficient and excellent service together with Hurley Street, Durban, 4001
superior quality products. Postal Address: P.O. Box 482009, Qualbert, 4078
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