Page 106 - KZN Top Business Portfolio 2018
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CONSTANTIA AFRIPACK











                                                            Chairman:
                                                           Arnold Vermaak
                                      www.cflex.com

       THE PREFERRED FLEXIBLE PACKAGING     Within Constantia Afripack There Are Four Strategic
       PARTNER                              building blocks:
                                            Focus
       Constantia, the world’s fourth largest flexible
       packaging  company acquired Afripack, South Africa’s   Constantia Afripack’s activities are clearly defined as
       prominent flexible packing company in 2015. Constantia’s   flexible packaging for sub-Sahara Africa – be
       global presence and flexible packaging expertise makes   it  industrial flexibles (sacks and extrusion coated
       them the perfect owner for us according to Constantia   papers) or consumer flexibles (FMCG packaging and
       Afripack Chairman, Arnold Vermaak.   pouch). The company is structured around two focused
                                            business  units – Constantia Afripack Industrial (with
       From humble beginnings in 1933 as a producer of
       cement sacks, the company now has four production   plants in Durban and Brits) and Constantia Afripack
       sites in South Africa, all of which are clearly focused on   Flexibles (with plants in Durban and Cape Town).
       a specific market segment within flexible packaging.  The focus on clearly identified market niches requires
       “Afripack was an attractive acquisition for a   the development of deep seated customer and market
       global  company,” commented Vermaak. A current   knowledge and then delivering  sustainably superior
       worldwide  trend is in flexible packaging solutions   products and services to customers.   Currently, key
       rather than rigid packaging. The global trends driving   accounts include Unilever, Mondelez, Nestle, Sephaku,
       demand for flexible packaging are:   PPC and Intercement.
         ƒ Urbanisation, which includes a trend to small    Technology
          families driven by convenience    Becoming the supplier of choice in Africa to a
         ƒ Emerging middle class            multinational customer requires significant capability.
         ƒ The desire for premium lifestyle products  Operational capability is built on a foundation of
         ƒ Health considerations and the needs of an    world  class technology and systems. Constantia
         ageing society
         ƒ Environmental impact including    Afripack  has invested nearly R400m in state of the
                                            art technology  in all of its business units typically
          sustainability, reduction of material thickness and
          a smaller carbon footprint in production  resulting in the most advanced plant infrastructure in
                                            South Africa.  
                                            An example of this approach is Constantia
                                            Afripack  Flexibles in Durban where aggressive
                                            investment in best  of breed printers (flexographic
                                            and gravure), laminators and slitters have resulted in
                                            Africa’s most modern consumer flexible plant.
                                            People
                                            “Creating a customer and performance orientated
                                            people culture is our biggest sustainable compe-
                                            titive  advantage,” says Vermaak. We don’t have a
                                            culture of centralised head office control. In fact, our
                                            culture is exactly the opposite; we seek to empower
                                            our people within their various operations.

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