Page 99 - FREN-C2021 PROCEEDINGS

Table 1. Interactive gamification elements used in previous studies

However, not all educators are creative enough to develop new lessons with integrated gamification.
Thus, web-based gamification platforms such as Kahoot!, Quizziz, Socrative, Mentimeter and Quizalize
provide excellent options for educators to choose from in diversifying their lesson plans that can
increase students’ engagement be it in the physical classroom or virtual classroom. Numerous
researches on web-based gamification platforms have been conducted to investigate their effectiveness.
According to the research findings by Wang (2015), Wang and Lieberoth (2016), Chaiyo and Nokham
(2017) and Sawang et al. (2017) it was found that Kahoot! is the most dynamic and interactive web-
based platform where the students were highly engaged during the learning session, competing with
each other to win the games assigned to them. Wang (2015) reported that the duration of gamification
did not negatively affect the students’ engagement. Besides that, a study done by Chaiyo and Nokham
(2017) indicated that Kahoot! and Quizizz could improve students’ concentration, engagement,
enjoyment, and motivation way better than Google Form. In general, as Wang and Lieberoth (2016)
mentioned, gamification elements such as audio and points has revealed that the combination of both
elements gave a much more significant effect as it developed a positive dynamic classroom environment
holistically.

Methods
Study Area
This quantitative research employed a questionnaire with multiple Likert scale questions where a 1-5
scale was used as the indicator (1: Strongly disagree, 2: Disagree, 3: Neutral, 4: Agree, 5: Strongly
Agree). The questionnaire was then digitised to Google Form and distributed to all respondents in this
research. Four items of perceived usefulness of the gamification in learning BMC were analysed in
percentage and frequency. The respondents for this research were the students of Universiti Teknologi
MARA Cawangan Perak who undertake the course of ENT300 – Fundamentals of Entrepreneurship.
The result of this research helped the lecturers to develop more interesting and interactive gamification
in learning Business Model Canvas.

Result and Discussion
Figure 1 illustrates the gender of the respondents for this research. A total of 54 respondents were
involved in this research and from this number, 31.5% of them were male while 68.5% were female
(Figure 1). In other words, the majority of the respondents who participated in this study were female.

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