Page 182 - Veterinary Laser Therapy in Small Animal Practice

168 Veterinary Laser Therapy in Small Animal Practice

4. Let people know you have a new, safe treatment Also, let your colleagues know about your new
to offer. Prepare and display information (boards, therapy; some of them will refer cases to you for
leaflets, testimonial binders, on digital screens, etc.). laser treatment if they know about its uses, so con-
Use pictures of real cases, with before/after images sider gathering some information for them in the
if appropriate. Make videos about LT that you can format you prefer, whether it’s a newsletter, a pro-
use online but also on the computer or the waiting fessional journal, or a lecture, for example.
room screen if you have one. Manufacturing or dis- 5. Your laser session should be enjoyable for the
tributing companies often have display material or patient, the therapist, and the owner. This is
information that can help get you started. actually easy to achieve, since the patient is going
Update your website, email your clients, and to experience pain relief and endorphin release; go
use social media. Who does not love pictures of with it. Come on: it is one of the occasions when we
patients in their doggles? Testimonials of success- do something to our patients they actually like (Fig.
ful cases will also help and add credibility, whether 11.1).
you include them on boards, videos, or emails, etc. Try to work in a patient-friendly and fear-free
If some good clients are willing to share informa- way, at least as much as you can in that particular
tion about LT in their social media, this can attract environment (Fig. 11.2). Really, decreasing your
extra attention. Local press and magazines can be patient’s fear and anxiety is ALWAYS worth it.
an option and reach a different target audience with Most canine and some feline patients will feel less
less intense use of social media. And if you get the stressed if treated and handled on the floor, rather
attention of the TV or radio, your audience will than on a table, so please consider that. Some will
surely increase. like to be lying straight on the floor (Fig. 11.3), and

Figure 11.1 Patient relaxing during laser therapy.

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