Page 11 - Case Lab Case Method
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China
China is a safe country, with an open and friendly people,
diverse natural geographic attractions, a unique culture with
a long history and delicious foods all of which prove
attractive to both foreign and domestic tourists.
Tourism revenue from foreigners visiting China reached
£8.9 bn in 2017. An estimated 83% of Chinese intend to
embark on a domestic visit in the first quarter of 2018. (1)
