Page 16 - Case Lab Case Method
P. 16
Teaching
In the words of Alfred North Whitehead, “the case method
rejects the doctrine that students first learn passively, and
then apply the knowledge.” The case method is not
traditional teaching where the instructor speaks and the
student listens. Rather, the focus is on the student learning
by doing through joint co-operative effort.
Teaching through the case method allows specific
pedagogical issues to be addressed and higher-order skills
to be developed.
Case Characteristics
• A significant business issue or issues
• Sufficient information on which to base conclusions
• No stated conclusion
• However, many cases have characteristics which
obfuscate:
• information that includes ‘noise’ - information that does
not add materially to the rhetoric
• Unstated information that must be inferred from the
case material
• A non-linear structure in which related evidence is
scattered throughout the text and is often disguised
and left to inference

