Page 21 - Case Lab Case Method

In-class discussion will generate a variety of observations

and solutions. It will inevitably lead to a lively debate over

the issues engendered by the discussion.

LEARNING OBJECTIVES

Appreciate the cause/effect/consequence relationships of

actions taken by management

Appreciate that problem identification is crucial before

solutions can be developed.

Appreciate the importance of knowing your customer.

Appreciate that technology may not always provide an

operable solution to perceived problems

Understand that the game may not be worth the candle

Case Rationale

This case study, Faecal Recognition, is a teaching case based

on class discussion. It providing some help and

interpretation of the information provided. It explores the

need to know what are true problems and what are

appropriate responses to them. Indeed, it highlights the

need to know the customer and how to tailor a response to

customer needs. In effect it exposes the dichotomy between
product orientation and customer orientation, between

problem identification and solution generation.