Page 24 - Case Lab Case Method
P. 24
Customer Profile
Knowing your customer is crucial to the success of any
business. Anything that causes physical or psychological
distress is likely to have a detrimental impact on the bottom
line whether it is through non-repeat business, poor
reviews, or simple avoidance.
How many
sheets do
you get?
The simple question that has not been asked by
management is ‘what are you selling and to whom?’
One sheet
only
