Page 12 - Tyrrells Chips

them at its recommended retail price to guarantee a decent return for
farmers.

Camilla Bond, Tyrrells spokeswoman, said: the decision to challenge
Tesco had been driven mainly by concern over a lack of scale which,
more than a year on, was becoming less of an issue.

"Tyrrells will supply any customer from any trade sector,
whether it be retail, wholesale, independent or export," she
said.

"Just like any other small business, we are capacity-
constrained and we have to handle our customer's
expectations so that we satisfy their needs on a consistent
basis."

"As we build our infrastructure and therefore our brand, we
will be looking to expand our footprint both domestically and
internationally."
www.thegrocer.co.uk

RED SKY

However, the entry in February

2009, of Red Sky, a premium
crisp made with 100% natural
ingredients by the Pepsico owned
Walkers and marketed through

Tesco and Waitrose shows the
strength of premium “sharing”
crisps. For Walkers it was thought
that pub goers were looking for high quality sharing crisps the kind

served as nibbles with friends. According to market research company
TNS, shoppers spent £368m on ‘sharing crisps’ in 2008 – up 8.7 per
cent.