Page 10 - Tyrrells Chips

In May 2007 Chase introduced two

additions to its snacks range – Tyrrells
Alternatives! Habas Fritas lightly spiced
cooked broad beans and Chill Rice Puffs.

Chase also had plans for an,

• “all-natural” potato vodka,
• upmarket food halls selling local produce,
• oat based healthy snacks, and

• even an hotel.

In 2003 revenue was £500,000 by 2009 it had reached £15,000,000 and

the business was expanding into the rest of Europe and India.

AFTER TESCO

After the Tesco battle Chase was approached by Sainsbury's who
offered to put Tyrrells brand in all its stores. Chase rebuffed the offer
saying:

"It's not our aim to be the world's largest chip-maker,"

Chase had no intention of staying small. Instead he had begun exporting
to fine-food stores in mainland Europe and planned to introduce new
products, such as muesli bars and dips, to his existing product portfolio.

A TAX-FREE LOAN

In late 2007 Tyrrells won £5million, in the form of an interest-free loan, at
the Midlands Final of the inaugural Bank of Scotland Corporate £25m
Entrepreneur Challenge.