Page 15 - Tyrrells Chips

Milner had over twenty years’ experience in the food industry, having
held multinational roles in a variety of areas from senior marketing and

general management to strategy and acquisitions.

Prior to joining Tyrrells, Milner was commercial director of Baxters Soup.

He is credited with leading Baxters' brand revamp in August 2009. He
also headed up Kettle Chips’ Australian arm.

MILNER’s STRATEGY:

When Milner joined Tyrrells he had a three pronged strategy in mind:

1. to get Tyrrells into all UK supermarkets
2. to build on his experience with the likes of Baxters and seek new
international opportunities and
3. to innovate e.g. develop premium snacks

THE MARKETS

"Everyone knew Tesco was the biggest opportunity,

but when I came into the business 18 months ago the
team was knocking its head against a brick wall,"

CEO David Milner

Milner told his staff to concentrate on other growth opportunities and he
would take on Tesco as a personal project.