Page 13 - Tyrrells Chips
P. 13
The Red Sky crisps are created using 100% natural ingredients and
cooked in a unique way to produce a fresher-tasting product with the
‘perfect crunch’. In addition paper packaging is used, the source of
which is from sustainably managed forests.
The Walkers logo however, was noticeable by its absence from the Red
Sky packs.
Pepsico indicated that it was planning to support the brand with a multi-
million pound marketing campaign including a TV campaign starting in
April 2009 with the strap-line - ‘From Nature’s Kitchen’.
NEW MANAGEMENT
Milner April 2010
