Page 9 - Tyrrells Chips

PRODUCT DEVELOPMENT

In 2002, only 5% of the potatoes from Chase’s farm were set aside for
potato chips. By 2006 the entire farm output was devoted to producing
premium chips. In addition the farm plants rapeseed that produces the
frying oil for the chips.

Whilst frying a batch of potatoes, Chase found a few loose parsnips in
the bottom of the crate. They were sliced and thrown into the fryer, and
he never looked back! Tyrrells have experimented with creating chips
from a wide range of vegetables, but the favourites are carrots, parsnips

and beetroot. When hand fried they retain their flavour and chip
appearance.

Tyrrells’ now produce parsnips chips, carrots chips, beetroot chips and

celeriac chips with the raw ingredients grown on the farm.

Chase also launched the Naked Chips with
the bags showing a picture of naked ladies.
Putting naked ladies on the bags might have
been a risky strategy if they were seen as
offensive or perceived as cheapening the
brand. However, the Naked Chips stood out
in both design and flavour and sold well in

pubs.