Page 39 - The Case Lab Book

Expectations on case analysis cover such elements as:

Problem & solution
Key Players
Brief history (timeline)
Industry analysis
Company analysis
Alternatives
Implementation

However, the focus in the following is on ‘How to Read a Case Study’ with the other

highlighted elements addressed in the ‘Case Lab’

The Following Chapters Outline In Detail the Elements Of The STEP

Model
Reading a case study is initially based on systematically

reorganising the materials presented in the case study and
drawing from their implied linkages a series of possible solutions

to the questions set.

A number of alternative models exist for examining a case study a few

of them are provided in outline below. However, the method used in
this resource although drawing upon a variety of models does not stick

rigorously to any individual methodology.