Page 37 - The Case Lab Book
P. 37
Tools of Analysis
e.g. if the main area of examination were
marketing
Battle Cards
Addressing such elements as product features, licensing, architecture
and migration paths, the comparisons use a point/counterpoint
technique to focus on client strengths and competitors’ weaknesses
and game theory to outline possible competitive actions and responses.
Production of SWOT analyses
identify strengths, weaknesses, opportunities and threats related to
products and companies in both current and emerging markets.
Preparation of market opportunity analyses
for new products and services segmented by customer size, global
region, industry and channel.
Strategy Tools
