Page 40 - The Case Lab Book
P. 40
Seven Step model
The Case
A case study charts what happened to a business over a number of years. It shows what management did
in response to the environment and changes therein.
Cases are useful for a variety of reasons.
First, cases provide a snap shot of the company, its history, actions and problems.
Second, cases allow the application of theory to practice as a means of helping to explain what is going
on and to arrive at potential solutions to organisational issues.
Third, case studies provide the opportunity to bring experiential learning to bare.
