Page 212 - sustainable tourism-- Dr.Aya

Private investment in the form of services

and/or facilities those are required as a part of

tourism infrastructure is recognized as a

critical ingredient in the success of any

tourism destination development. The private

participation typically comes in when the

public spending in basic infrastructure is made

and the environment is favorable for further

investment.

Across the world, private individual funds or

corporates as a part of their corporate social

responsibility have acted as contributors

towards positioning cultural resources as

tourism destinations. In case of Colonial

Williamsburg, Virginia, USA the original

historic area was re-created and developed as a

301 acre popular heritage tourism destination,

through the initial support from John D

Rockefeller Jr., now managed by the Colonial

Williamsburg Foundation. A number of

historic and cultural landmarks that also serve

as sustainable tourist destinations have also

been supported globally by corporations such

as American Express, expanding through

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