Page 211 - sustainable tourism-- Dr.Aya

Although, the nomenclature may vary across

nations, these entities typically frame the

tourism policy, advise governments, market

tourism and guide businesses engaged with

tourism. The study also recognized that the

inability of these change agents to bring about

the expected transition finds its roots in the

fact that the businesses that constitute tourism

infrastructure continue to act independent of

the organizations or authorities with the

mandate for change. In fact the tourism

authorities and the destination management

organizations usually have limited authority to

enforce change and must rely on programs that

include education, encouragement and

persuasion to achieve system-wide change.

This explains why successful practice of

sustainable tourism at a destination is both

challenging and complex to implement.

Although, it is quite easy to build the concerns

for sustainable tourism development in policy

documents at a national, state, regional or city

level, the challenge is in actually

operationalizing the concept through action.

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