Page 215 - sustainable tourism-- Dr.Aya

1/ Introduction:

Marketing is about satisfying the consumer

needs. The rise in customer satisfaction is due

to the strong marketing efforts. With the

advent of environmental concerns, the focus of

marketing has not only changed but there is a

shift in the customer‘s perception towards the

offering they subscribe. This might be very

suitable to many of the tangible offerings but

holds true for services as well. One might be

of the opinion that only the tangible offerings

(manufactured goods) account for depletion of

resources, which may be due the inherent

nature of such offerings. However, it is not at

all astonishing to believe that the services also

account for the diminution of the resources.

Although the services are intangible, their

contribution towards the depletion of the

resources can be well judged from the physical

evidence that they exhibit. It is sometimes

overlooked that the attempt to produce a

memorable experience for the customers will

result in greater reduction of the available

resources. This in turn may affect the

sustainability of their business, as many of

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