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connected with ‗national representation,‖
―symbolic foundations‖ and ―sense of
belongingness‖ (Park, 2010). According to
MacDonald (2006), heritage can be identified
as the tangible indication of one‘s own cultural
characteristics, which can be understood as
activities connected with ―continuity,
persistence and substantiality of collective
identity.‖ Heritage tourism is often understood
as a consumer driven phenomenon and hence
its capitalist facets are quite evident in its
marketing activities. This is in fact a deterrent
to its sustainability.
Heritage varies between two extremes—built
heritage and natural. Built heritage sites like
museums, forts, etc., are privileged due to
maintenance activities by the managing
organization. This is at times guided by its
tour-ism demand and also due to the
management philosophy of gaining profits for
which the managing organization would focus
on promoting the heritage value of the site.
Natural heritage is connected with natural
vegetation, mountains, beaches, forests, etc.
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