Page 216 - sustainable tourism-- Dr.Aya

these resources are non-renewable. Reduction

in the non-renewable resources would shorten

their supply and hence the cost would increase

thereby leading towards reduced sustainability.

This reduced sustainability is not just based on

achieving profits but it is also about the

availability of the resources without which the

manufacturing of the service experience

cannot take place.

Munjal and Tripathi (2012) discussed in the

Indian context, which being a developing

country, on achieving sustainability of the

heritage resources in terms of economic,

socio-cultural and environmental aspects.

Since the economic sustainability, which

includes financial sustainability, precedes all

other types of sustainability will help in

achieving other types of sustainability by way

of investments. However, most organizations

do not tend to move ahead further from the

economic sustainability and look forward

towards achieving sustainability in terms of

the environmental aspects. However, still

many research works have been conducted on

the ecological sustainability apart from the

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