Page 210 - sustainable tourism-- Dr.Aya
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the global experience depends on the level of
their awareness, education and empowerment,
supported by various external frameworks.
PUBLIC-PRIVATE PARTNERSHIPS:
Pursuit of sustainability is an objective that all
tourism destinations would identify with, but
the extent to which the ground reality matches
the stated objective varies from destination to
destination. How do we ensure that tourism
related development at destinations adheres to
principles of sustainability? La Lopa and Day
(2011) in their pilot study on ‗readiness‘ for
change towards sustainable business practices
in Wales, recognize that moving away from
traditional tourism practices to more
sustainable options is both complex as well as
challenging. A transition to sustainable
practices needs a change agent. Typically for
most destinations, this responsibility falls in
the lap of the ‗national tourism authorities‘ or
the ‗destination management organizations.‘
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