Page 226 - sustainable tourism-- Dr.Aya

brand awareness can be considered as a tool

for marketing at heritage sites, especially with

the recognition from UNESCO as world

heritage site.

2-POLITICAL CONTRIBUTIONS:

The effect of political factors of a particular

country on tourism promotion. In case a

heritage site or any other tourist site is listed

among the world heritage sites the political

support is automatically extended to those

sites for its effective promotions. Ryan and

Silvanto (2010) found that democracy and

political instability are pivotal in relation to the

promotion of a tourist site in any country.

Political instability has negative connotations

toward tourism and its promotion.

3- VISITOR MANAGEMENT:

This is related to the management of tourists at

the heritage site. How visitors impact the

heritage site is quite subjective. The

management of visitors depends upon their

number, time taken for the visit, use of

personal vehicles to reach the site including

parking, photography, marching style and even

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