Page 229 - sustainable tourism-- Dr.Aya

losing the heritage attractions in future. This

can be done by managing the number of

visitors and setting up quality guide service,

which would help in improving the tourists‘

experience. Heritage marketing holds

importance as it brings history to present with

focused targeting of visitors and appropriate

physical artifacts.

6/ SUSTAINABLE TOURISM:

Sustainable tourism involves putting together

the natural environment, which is culturally

empathetic and acceptable at the societal

levels and also environmentally protecting at

the destination/site. It is worth noting that the

idea of sustainable tourism is strongly

connected with ecological viewpoint,

however, it is not limited only to this

viewpoint. Sustainability aims to protect a

stable income source by way of creating a

competitive tourism destination through

community participation without diminishing

the socio-cultural and natural belongings.

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