Page 231 - sustainable tourism-- Dr.Aya

activities visa-vis the local residents seems

unstoppable. This suggests an inequitable

growth of tourism in the heritage context. To

manage such an erratic growth of heritage

tourism a conscientious effort is required in

using and managing the heritage site and other

assets in its vicinity, which is simply termed as

sustainability.

There is a growing need to for sustainable

tourism, which is due to the rising threats on

the heritage tourism. Caserta and Russo (2002)

raised the warning that too much of

cultural/heritage tourism demand would result

into reduction of heritage value at the site. In

addition, the authors found that the heritage

resources are vulnerable to misuse and hence

there exists a strong need to setup quality

policy for the management of the heritage

property. Sustainability issues have been seen

with a myopic vision at the heritage sites

wherein satisfying the visitors has taken

precedence over issues like traffic and

overcrowding thereby aiming at achieving

revenues but not preserving the heritage

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