Page 34 - Guardian Broker Questionnaire Summary Complete Package 2 2 22_Neat
P. 34

MARKETING







        Large institutional investors and private capital buyers alike are anxious to do business. 1031 activity and particularly the DST sponsors
        continue to drive pricing in the Virginia markets. We believe that formally marketing the Property immediately will allow us to capitalize on
        strong demand and cap rate compression driven by the availability of historically aggressive debt financing.

        The following timeline outlines the estimated timeframe for each phase in a formal marketing and disposition process.


      WEEK 1:  STRATEGIC PLANNING AND UNDERWRITING  WEEKS 3-6: FORMAL MARKETING    WEEKS 9-12:  PSA NEGOTIATION AND DUE DILIGENCE
      • Analyze comparable and competing   • Send OM and “level one” due diligence   • Negotiate terms of purchase and sale
        offerings in the market              materials to qualified investors        agreement
      • Establish marketing strategy, order   • Distribute market update letters   • Finalize contract and begin due diligence
        photography, set up deal website   • Conduct on-site property tours as permitted by   period (30 days)
      • Commence preliminary due diligence,   owner                                • Coordinate due diligence tours
        including review and abstract of leases  • Provide weekly activity reports to owner  • Respond to any issues that arise during due
      • Analyze and optimize presentation of   • Stay in close communication with all interested   diligence
        income and expenses                  parties                               • Monitor purchaser’s progress and ongoing
                                                                                     commitment to closing
                                                                                   • Earnest money deposit becomes
                                                                                     nonrefundable.



           PHASE 1            PHASE 2            PHASE 3            PHASE 4             PHASE 5           PHASE 6



      WEEK 2: PRE-MARKETING                      WEEKS 7-8: BID ANALYSIS AND BUYER SELECTION  WEEKS 13-16: CLOSING
      • Develop exhaustive list of targeted investors   • Initial bids are due              • Finalize closing documents
      • E-blast preliminary offering announcement to   • Analyze individual offers          • Close of escrow
        selected investors with request for signed CA   • Distribute additional “level 2” due diligence
        and qualifications                         materials
      • Present a draft of the offering memorandum for   • Call for best and final offers from top bidders
        owner review and approval                • Interview top bidders and select primary and
      • Finalize the offering materials            backup offers




















        26  |   NORTHMARQ
   29   30   31   32   33   34   35   36   37   38   39