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MARKETING
Large institutional investors and private capital buyers alike are anxious to do business. 1031 activity and particularly the DST sponsors
continue to drive pricing in the Virginia markets. We believe that formally marketing the Property immediately will allow us to capitalize on
strong demand and cap rate compression driven by the availability of historically aggressive debt financing.
The following timeline outlines the estimated timeframe for each phase in a formal marketing and disposition process.
WEEK 1: STRATEGIC PLANNING AND UNDERWRITING WEEKS 3-6: FORMAL MARKETING WEEKS 9-12: PSA NEGOTIATION AND DUE DILIGENCE
• Analyze comparable and competing • Send OM and “level one” due diligence • Negotiate terms of purchase and sale
offerings in the market materials to qualified investors agreement
• Establish marketing strategy, order • Distribute market update letters • Finalize contract and begin due diligence
photography, set up deal website • Conduct on-site property tours as permitted by period (30 days)
• Commence preliminary due diligence, owner • Coordinate due diligence tours
including review and abstract of leases • Provide weekly activity reports to owner • Respond to any issues that arise during due
• Analyze and optimize presentation of • Stay in close communication with all interested diligence
income and expenses parties • Monitor purchaser’s progress and ongoing
commitment to closing
• Earnest money deposit becomes
nonrefundable.
PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5 PHASE 6
WEEK 2: PRE-MARKETING WEEKS 7-8: BID ANALYSIS AND BUYER SELECTION WEEKS 13-16: CLOSING
• Develop exhaustive list of targeted investors • Initial bids are due • Finalize closing documents
• E-blast preliminary offering announcement to • Analyze individual offers • Close of escrow
selected investors with request for signed CA • Distribute additional “level 2” due diligence
and qualifications materials
• Present a draft of the offering memorandum for • Call for best and final offers from top bidders
owner review and approval • Interview top bidders and select primary and
• Finalize the offering materials backup offers
26 | NORTHMARQ