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Objective 4 Share expertise and thought leadership through round table discussions

Objective 5 Show off our success stories
GOAL 4 Raise/Re-build FGMA's profile in the Higher Ed Community at a local and national level
increase visibility
Objective 1 Establish FGMA as an expert in Higher Ed in at least one building type within
5 years

Objective 2 Present FGMA as an expert in trends in the field
Objective 3 Expand exposure of FGMA inside and outside Illinois

Objective 4 Continue to expose key staff and students to FGMA
Objective 5 Increase visibility/thought leadership through conferences, continuing
education, and social media
Research and share expertise/thought leadership with institutions to become
trusted advisor and leader in the industry

Objective 6 Re-engage with previous, existing and potential new clients, positioning
ourselves as leaders in current topics
Objective 7 Focus on individual contributions/interests to support Higher Ed

GOAL 5 Grow the practice area/work
Objective 1 Increase depth of experience at all experience levels, rounding out the team
Identify new Project Managers/Project Architects within and outside the
organization
Recruit talent with established relationships and expertise
Objective 2 Share expertise, identify overlaps or gaps in expertise as it relates to work we
would like to pursue

Objective 3 Train and share knowledge, bolster and share experience through conferences
and other learning opportunities

Objective 4 Provide leadership in each region who will be responsible for the work in the
region, building a team and business development
Identify current and next generation HE leads
Provide internal support for each

Objective 5 Engage staff to build experience and resumes, increasing bench depth
Objective 6 Identify next generation leads and provide internal support for current leads,
ensure strong architectural and interior design
Objective 7 Leverage expertise/experience between offices to pursue and compete for
work
Objective 8 Identify next generation of building type work, evaluate experience in the type
and develop a plan for cultivating the market

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