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GOAL 6 Prioritize finding synergies across practice areas
Objective 1 Generate with other practice areas common goals/values

Objective 2 Strengthen the ‘Education’ story for the firm
Objective 3 Continue to unify our story and find new opportunities
GOAL 7 Develop great tools, diagrams and graphics; differentiate ourselves in pursuits and project
work
Objective 1 Tell the right story to our clients through our tools develop stronger
design/process/planning/ programming and presentation tools
Objective 2 Be more intentional in conveying

Objective 3 Align content with client specific issues
Objective 4 Strengthen our proposals and marketing tools to reflect our mission, passions
and current topics

GOAL 8 Evaluate alternative delivery methods and pursue P3 and Design-Build delivery model projects
Objective 1 Expand market with growing trend in project delivery
Objective 2 Become well versed in P3
Objective 3 Learn, meet prospective partners

CHICAGO REGION
Approach: Continue momentum

GOAL 1 Focus on private institutions, community colleges, technical colleges to strategically be
successful winning work
Objective 1 Focus efforts on winnable work within reasonable driving distance and with
reasonable fee expectations
Objective 2 Establish or maintain existing relationships

Objective 3 Identify what sets us apart from our competition to understand how/what work
we could be successful winning through thought leadership development and
connections

GOAL 2 Successfully complete projects for new/former clients
Objective 1 Put the best team in place to make projects successful, our best marketing
tool

Objective 2 Show off our success stories thought outreach/social media
Prioritize design in all of our efforts add to all market areas

GOAL 3 Identify staff for growth into key positions
Objective 1 Strengthen project teams, look toward long-term future with respect to
design, project management, sector leader and firm leadership
Objective 2 Technical expertise to strengthen our design, ensure quality documents to
create successful projects and repeat work

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