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One other cross-marketing major success this year was the multi office collaboration
between three offices for a new $30 milllion church complex in downtown Chicago-
City Church Chicago. Originating with church member FGM’s Jeff Lazuka in the
Chicago office, the Faith-based folks in the Reston and Austin offices supported the
design efforts in Chicago and also lead feasibility and programming meetings with
the client.
While FGMA ultimately chose not to continue with this church client until they could
get their leadership, and decision making process better clarified, the experience
was relatively uncomplicated for a multi – regional collaboration and gives us
confidence that we can fully pursue Faith-based project outside of Texas and Virginia
with our FB subject matter experts fully participating and supporting a nearby FGM
project team.

MAJOR GOALS 2023
GOAL 1 Groundwork was laid in 2022 for presenting a Faith-Based design knowledge FGMA internal
training session for new and existing staff but workload sidelined this effort
It remains an internal marketing foal in 2023 in the Faith-Based area to convey what are the
most important aspects of our Faith-based work. It would include programming, design,
technical considerations (like acoustics) as well as useful tips and soft skills on interacting
with church committees and other leaders. This could be expanded to interested FGMA
team members in other regions.
GOAL 2 In 2022 Faith-Based practice area goals did start to become more aligned overall with the
FGMA 2020 Strategic Planning Goals. More work to continue this task in 2023. This will
include considering how Faith-Based goals might be better integrated and tailored to each
different region as w consider potential cross office marketing.
GOAL 3 Reconnect with former key Faith-Based clients- Continue this effort in 2023.

Using our CenTex Church Database, implement a least one form of direct contact with all
past church clients as well as new potential clients. A goal is to have a direct conversation
about a future project with a leader at least 10 new church prospects.
Bobby Cielo to expand outreach client contact in the Northern Virginia area.
GOAL 4 Engage in community/volunteer causes our Faith-Based clients are interested in.
Use our FGMA team members existing volunteer activities to expand name recognition.
Rich DePalma in Austin was helpful during 2022 in identifying potential volunteer sources for
expanded FGMA name recognition. This effort to continue to expand office participation in
2023.

THE AMERICAN RELIGIOUS LANDSCAPE 2023 AND BEYOND

Articles in leading popular church journals Christianity Today and Christian Century have published
extensively in the past year how church attendance is changing and recovering and the way in
person church participation need to change and respond to the post- pandemic church experience.

In “Why Church Can’t be the Same” from Christianity Today and “Why Aren’t People Coming Back”
among many other articles, the message is similar- The pandemic change the way we gather in an out
of church and the churches that will thrive are those who take this as a wake up call to re-evaluate and

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