Page 20 - At a Glance Strategic Plan Final

✓ Positive Reputation

3 ✓ Disrupt Discrimination
✓ Funding Meets Needs

Reputation, Brand & Influence

We will continue to enhance and leverage our reputation, brand, and

e aspire to credibility with the go al of eliciting a positive reaction whenever someone
lead the way hears “Urban Pathways,” and being well known as the preferred supplier of

toward the services we provide. We will ensure Urban Pathways is recognized by our

sustainable varied stakeholders as an organization providing thought-partnership and
solutions to relevant services to those who need them, and as a desirable place to work.

homelessness and
to be a regional

and national
influence and

thought leader
for public

policy, public
opinion, and

human services

best practices. The people we serve are mostly people of color who experience inequities
and disparities across many life activities, including education, health,
employment, housing, justice and financial wellbeing. As we strive to

promote their safety, permanency, and wellbeing, we maintain the same

commitment to our racially diverse workforce. Speaking up and speaking out
against bias and discrimination, interrupting inequitable practices, and

changing the negative narrative and stigma associated with people

experiencing or having the potential to experience homelessness (or those

working with them) are some of the ways we will use our power and

influence.

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