Page 21 - At a Glance Strategic Plan Final

✓ Positive Reputation
3 Visibility ✓ Disrupt Discrimination

✓ Funding Meets Needs

Reputation, Brand & Influence

GOAL 3.1

Hone Urban Pathways’ Brand & Message

Hone Urban Pathways’ brand and message to communicate its platforms, priorities and
policies in ways that are clear, coherent, consistent, continuing, and compelling to

multiple stakeholder groups.

GOAL 3.2
Affiliate with Prestigious Partners

Affiliate with prestigious partners to improve brand recognition, reputation, and skills.

GOAL 3.3
Influence Public Policy

Inform and influence public policy and government officials in order to benefit

people in need of housing and services, and to benefit human services workers' pay
and working conditions.

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